THE BILLSTICKER.
The subject of our present sketch is a personage of no small
importance, and of that, by the way, judging by his despotic
management of a coterie of small boys usually to be found at
his heels, no one is more fully conscious than himself. He
may be said to live in the eye of the public as much, if not
more, than any other man of his day; and is, whatever pretenders may choose to think, or cavillers to say to the contrary, essentially a public character. He is a literary man in
a sense at once the most literal and extensive, and he caters for
the major part of the population almost the only literature
that they ever peruse. He is a publisher to boot, whose
varied and voluminous works, unscathed by criticism, are read
by all the world, and go through no end of editions. It is an
axiom of somebody's - whose, we forget just now - that most
men look at the world, and all things in it, through the medium of their own profession. If that be the case; how does
the billsticker regard it? what tricks does his fancy play him?
what are the myths ever revolving before his imagination? Is
there a golden age looming in the distant future of his hopes?
a good time coming, when every wall and hoarding, every
house-front, window-shutter, and now interdicted inclosure - from the "palaces of crowned kings," down to the humblest "habitations of all things that dwell"
- shall be patent
to his paste-brush, open as charity to his broadsheet, and
when he shall no longer be compelled to trudge beneath
his heavy load in all weathers, through weary miles of mud
and rain, in search of a sanctuary where the art and mystery
of his calling is not forbidden? When he sleeps at peace,
after the labours of the day, does he dream of vast timber -
hoards in endless perspective, without a single broadside on
their virgin surfaces, all waiting to receive, in a shower of
double-royal posters, the contributions of the press? And if
after supping upon apocryphal pork-sausages, he should happen to have the nightmare, does the vampire-visage of the
fiend bestriding the paste-pot which sits so heavily on his
chest, bear on its lurid forehead the dreadful inscription, or
does it shriek in his horror-stricken ears the terrible accents
"Billstickers, beware ?"
We cannot respond to these interrogatories. Unfortunately,
we have not the privilege of his bosom confidences, and have
been obliged to derive what knowledge we possess with regard
to him from careful observation, and some small application of
that inductive system of philosophy recommended by Bacon,
to which the world owes so much, and by means of which
what must be is predicated from what is. We have seen the
billsticker under all the mutations of his humanity: in busy
times, when his services were well paid, and in slack times,
when placards grew mouldy on their hoardings for want of
decent burial; at election times, when Whig, Tory, and
Radical competed for his patronage; and in times of general
distress, when the auctioneer nearly alone monopolised his
labours. We have seen him at early morn, papering the gable-end of a house forty feet aloft; and at dusty-not dewy-
eve, with the stealthiness of an Italian pasquinader, planting
quack-doctor puffs breast-high upon forbidden ground. We
have seen him, armed with ladder and peel-which, be it
known, is a pole with a cross-bar on the top of it-prepared
to fasten his proclamations as high as the chimney-tops; or
with paste-pot and hand-bills alone, making a less ambitious round of professional calls upon his patients - the dead-walls.
There is one singularity in his profession which is a mystery
to us; we allude to the fact, which we daresay the reader has
himself observed, that the billsticker invariably pastes over his
bills on both sides - that, having stuck them to the wall or
the hoarding, he is never content with that, but incontinently
gives them a coat of paste on the outer and printed side as
well. This, which appears to us a sheer work of supererogation, is perhaps mysteriously connected with some important
element in the process, without which it would be incomplete;
but we confess we cannot fathom it, and must leave it to
future investigators to explain.
If the billsticker has puzzled us, we have had the satisfaction of seeing him puzzled in his turn, and that more than
once. He is usually sagacious enough in his way, and, as
much as most men, a dab at his trade, in the prosecution of
which anything like hesitation on his part is the last thing to
be observed. But we have seen him charged with announcements in Hebrew, addressed to our friends the sons of Israel,
and seriously perplexed, while conning the square letters, as
to which end of the poster had the most right to stand uppermost on the wall; and we have known him, when the spectators couldn't help him to a conclusion, to solve the problem
in a practical way, by placing a couple of copies side by side,
one on its head, the other on its feet, in accordance, it may be
supposed, with the prudent maxim, that it is better to lose a
part than to risk the whole. Some years ago, too, we beheld
him struggling on a very windy day in the flapping folds of a
monster-sheet, upon which were printed the two words, in
letters a foot long each, "WHERE'S ELIZA?" and nothing
more. Who Eliza was he could not inform us, and he shook
his shaggy head in a way sufficiently ominous when we asked
for the information. It was evidently a poser, as well for
him as for us; and it is a remarkable event in the annals of billsticking, that that pertinent inquiry and public interrogation has remained unanswered up to the present moment.
We should like to know who Eliza was, in order that we
might become more interested in her whereabouts; but after
indulging in painful speculations on the subject, we can come
to no other conclusion than one which may be nothing more
than conjecture after all. It may be - we cannot vouch for it - but it may be that Eliza is the Christian name of some
modern Thisbe unhappily lost in the wilderness of this great
Babylon, for whose restoration her love-loin and bewildered
Pyramus distractedly appeals to London Wall through the
medium of the billsticker.
Seen in a high wind, the London billsticker presents a picturesque appearance: his costume, though in accordance with
no recognised fashion, from being rather frayed and fragmentary, exhibits those characteristic points which the artist
loves to sketch; and being, when on his rounds, ponderously
loaded around the loins with good stowage of damp paper and
printers' ink, he may be compared, as he struggles sturdily
forwards "in the eye of the blast," along the soaking street,
to one of those heavy Dutch bottoms beating down Channel
against a head-wind, which we see on a gusty day from the
shore of Kent. Sometimes the weather is too much for him,
and then, like the good Vrow Vanderdunk, he is obliged to
run into the nearest port until the storm has blown over.
For mere rain he cares nothing-perhaps rather likes it; it
liquidates his paste, and clears the footpath of idlers, who are
apt to discommode him in his operations, and who, in fine
weather, follow him from hoard to hoard with the laudable
desire of reaping the first-fruits which he disseminates from the
free of knowledge. He is the centre of attraction to a peculiar
do-nothing class, and sometimes is followed at a cautious distance by an eccentric satellite, who seems to derive no end of
amusement by supplementing his labours in a singular way.
This genius is one of the small boys before alluded to, who,
like the sparrows in London streets, are here, there, and
everywhere to be met with. He possesses two accomplishments which he is desirous that the whole world should witness and applaud, and he makes our friend of the paste-pot the
medium of the glorification which he covets and enjoys. Dogging him to a hoarding or a wall, no sooner has the billsticker
posted a broadside within his reach, and vanished round the
corner, than up steps Master Tommy Toes, carefully pulls it
down while the paste is wet, and sticks it up again wrong
end upwards; then, pitching himself suddenly on his hands,
and quivering his bare heels aloft in the air, he reads the
whole proclamation through in a loud and sonorous voice, for
the benefit of all and sundry who may choose to listen. If he
gets a copper for the performance, so much the better; if you
throw him one, he puts it in his mouth, as the most convenient pocket at hand; but copper or no copper, he jumps
head upwards again when his feat is accomplished, and looks
round him with an air of triumph, as much as to say: "Let
me see you do that, if you can !" It has been suggested to
us, that this performance of Master Tommy's is but one of the
multitudinous modifications of the puff-system, resorted to by
some speculative tradesman, whose agent the boy is, to draw
attention to his announcements; but seeing that when the
policeman appears, Toes incontinently takes to his heels -
that he has no shoes, no hat, no shirt, and but a shred of a
jacket, nothing, in short, to boast of but the faculties of
standing upon his head and reading large print - we reject the
suspicion as groundless, and unworthy of the respectabilities
of trade.
it is not uninteresting to glance at the educational effect of
the billsticker' s labours upon the mass of the London population. It is well known that among the very lowest order of
society, the number of adults who can read fluently is always
much greater on the average of the population in large towns,
and in the metropolis especially, than it is in rural hamlets
and villages. This is not owing to the difference in early education, but to the difference of association in after-life. The
child of the rustic labourer is as well taught- we are inclined
to think better taught - than the children of the poor born in
great cities. But of the numbers who learn to read, of the
purely agricultural class, a very large proportion forget the acquirement before they grow up to be
men - that is, they forget it so far as to make reading a difficulty and not a pleasure;
and hence it is that the taste for and the habit of reading is
so greatly less common with field-labourers than with the corresponding class in towns and cities.
Now, it strikes us that
the billsticker is in no small degree at the bottom of this difference. His handiwork stares the public in the face, let
them turn which way they will; and it is a sheer impossibility
for a lad who has once learned the art of reading, to lose it in
London, unless he be both wilfully blind and destitute of human curiosity. To thousands and tens of thousands, the placarded walls and hoardings of the city are the only school of
instruction open to them, whence they obtain all the knowledge
they possess of that section of the world and society which
does not lie patent to their personal observation. It is thence
they derive their estimate of the different celebrities -in commerce, in literature, and in art, of the time in which they
live, and are enabled to become in some measure acquainted
with the progress of the age. Perhaps few men, even among
the best educated, could be found who would willingly let
drop the knowledge they have gained, although without intending it, from this gratuitous source.
Thus, then, the billsticker is a public benefactor, and, like
any man who honestly pursues an honest trade, profits others
in profiting himself. But, like all responsible public functionaries, he is open to the shafts of
slander - liable to the
breath of detraction. There are not wanting men of no mark,
fellows never elevated to the paste-pot and peel, who have
been heard to demand sarcastically, what proportion the
number of posters which he sticks against the wall bears to the number delivered to him from the
printer - what is
the precise per-centage which satisfies a billsticker's conscience - and what the exact amount of the overplus which
be sells for waste paper. Let us hope that these dark and
ugly insinuations are but the offspring of mere malevolence
and envy, having no real foundation in the practices of the
profession. It is true we have known parties so mistrustful
on this score, as to turn their own billstickers upon occasion,
especially at times when parish politics ran high, and paper -
war was mercilessly waged upon the walls; but we cannot
conscientiously recommend the system of "every man his own
billsticker," inasmuch as we have noticed, times without
number, that bills thus unprofessionally stuck are extremely
liable to become prematurely overlaid when the legitimate
operator comes upon his round. Further, it may chance that
an amateur billsticker may get himself into trouble, through
ignorance of details with which the regular professional is
intimately acquainted. Though the majority of hoardings -
if bill-stickable at all - are free to all paste-pots, that is by no means the case with them all. Many which are of long
standing are private property, and are let in compartments to
the members of the profession, who of course tolerate no trespassers upon their domains, and would inflict the penalties of
invasion upon any one caught in the act of violating their
privileges. To such irregular aspirants to this honourable
profession we commend the admonition, familiar to us on
brick-walls and park-enclosures- STICK NO BILLS.