ADVERTISING IN EXCELSIS.
Mrs. Blokey, Junior (who is of a romantic turn)."MY! AIN'T THE MOON LOVELY, GLITTERIN' ON THE WYVES! IT DOES ONE'S HEART GOOD TO SEE IT!" Mr. B. (Blokey and Son). "AH! AND WOULDN'T IT DO ONE'S 'ART GOOD TO SEE 'BLOKEY AND SON'S PICKLES' PRINTED RIGHT ACROSS IT IN CAPITAL LETTERS, BIG ENOUGH FOR ALL THE WORLD TO READ WITH THE NAKED HI!"

source:Punch, Almanack, 1886