Having alluded to The Daily Telegraph, we
cannot do better, perhaps, than give something like
a sketch of the rise and progress of that remarkable
journal, which, as the first of the penny daily papers,
may claim the proud distinction of having inaugurated a new era in the history of the English
press.
There is an additional reason, too, for selecting
this journal, inasmuch as it has firmly established
itself in public favour, and triumphantly proved
that the principle upon which it is based has all the
elements in it of stability and success. The Daily
Telegraph, it cannot be denied, is a power in the
State, and one the influence of which pervades all
classes. For it should never be forgotten that
although the penny daily paper has created, and will
go on creating, a new class of readers, it has obtained at the same time a strong hold upon those
who formerly were led by the high-priced journals.
Only a short time since, a conservative organ of some
pretensions, complaining of the influence exerted by
the organ to which we have just referred, admitted
that if it could only afford better paper it might
seriously damage The Times itself. It has already
done so. It was a fatal blow indeed to the authorities in Printing - House Square when they
discovered that a paper could be issued at a penny in
all respects save one-the quality of the texture upon
which it was printed -as good as the ' leading
journal.' Previously it had been the boast of The
Times that it stood alone among its contemporaries.
'
Look at them,' it used continually to say, in
exulting tones; they cost as much as we cost, and
yet see how far they are below our standard. We
have the earliest news; the fullest news, the most
reliable news; we spare no expense to render our
journal absolutely perfect; we have correspondents
of education and ability in every part of the globe.
Telegraphic despatches are sent to us every hour,
and are published as soon as they arrive. Then,
too, we are absolutely free from the domination of
party, faction, or cliquey We care not one straw,
personally, whether Lord Palmerston or Lord Derby
is at the head of affairs; we are only for the general
weal, le bien public. Measures, not men, is our
motto. Whatever may arise, we shall watch over
the national interests, and guard them from all
attacks. Let all who have a complaint to make, a
suggestion to offer, or a difficulty to solve, come to
us. As we are above all party consideration, so are
we above all pecuniary temptation. Public Support
is what we rely upon, and to retain that support we
have only one policy open to us-the policy of
honesty and independence.'
Such was the tone continually maintained by The
Times; and for many years it seems to have been
justified by the fact that no other paper laid claim to
the position the ' leading organ' undoubtedly occupied in public estimation.
But the case is different now.
Another paper has arisen which may fairly take
credit to itself for the qualities of which The Times
once had the monopoly. The Daily Telegraph can
say, and justly say, ' We have a correspondent of
ability and education in every part of the globe. Our
telegraphic despatches are as good as those of The
Times, for they are the same, word for word, and
reach us through the same agency. We, too, are
under the skirts of no party, and disdain to make
ourselves the hired mouthpiece of a faction. We
think only of the national welfare, and would as
gladly welcome a Tory as a Whig, or a Radical
to the head of affairs, if his measures were conceived in a liberal and patriotic spirit. We, too,
invite all who have wrongs they wish to redress,-
proposals they wish to offer, or sentiments they
wish to express-to come to our columns, where
they are sure of an impartial hearing, and of attentive regard.'
Such, we say, might fairly be the programme of
The Daily Telegraph, and such, indeed, it is. But
the new journal has an advantage over the old,
which it may well leave to the last, as its crowning
recommendation to favour.
It can say, We offer to our readers all that you
offer, in everything that is primary and essential;
and we do this at just one fourth of the price you
charge. The Times is sold for fourpence. The
Daily Telegraph. costs only a penny.'
We have quoted the views of a conservative periodical as to the injury which The Daily Telegraph,
if printed upon better paper, might inflict upon The
Times. Into possibilities and speculations it is not
our intention now to enter. We would merely
advert to a fact which we believe is not yet very
widely known, that The Daily Telegraph has, indirectly, if not directly, been the means of diminishing
the circulation of The Times in the country. Immediately it became evident that London could support
a penny daily newspaper-the large provincial centres
felt that they could support one also. Accordingly,
in all those busy places, local Telegraphs have been
started, and although some have failed, a large
number still remain, and may be regarded as permanently established. Where fifty and sixty copies
of The Times used formerly to be taken, only five or
six are now received by certain agents.
So much for the influence of The Daily Telegraph.
Yet the paper at its commencement had to
encounter difficulties and obstacles which most
people thought must prove insurmountable. To
begin with, the majority of established journals looked
with absolute disfavour upon the new corner. The
first copy of The Daily Telegraph and Courier
appeared on Friday, June 29, 1855, during the heat
of the Crimean War. Its price then was twopence;
and for this sum it did not give very full or very
recent news. Four pages were all it contained, and
there was but little in them which had not previously
appeared elsewhere. People shook their heads, and
referred to the unsuccessful attempt of The Daily
News years before to break up the monopoly of
high-priced journalism. This second essay they said
would be as unsuccessful as the first. And it might
have been, had not the authors of it modified their
plans. Taking advantage of the abolition of the
impressed newspaper stamp, they had started a daily
journal at a price which they imagined would be
sufficiently low to insure them success. But they
soon found they had made a miscalculation. Two-
pence was at once too much and too little for the
commodity offered. New readers were not created by
it, and the old were not allured away from journals
already established; accordingly, after a very short
trial, The Daily Telegraph reduced its price to one
penny. This was on Monday, September 17, 1855.
The step was a bold one, but it was the only one
likely to lead to success. At once the paper Increased in circulation and in influence. It was still
very far from equalling the established high-priced
journals. Its news was necessarily somewhat bald;
its reports a little behind time; it had no foreign
correspondents, and but a limited London staff.
Still, from the day on which its price was reduced to
a penny, a fresh element of vitality had been introduced into its organization, and it could scarcely do
otherwise than go on improving.
Slowly, but surely, as it made its way amongst
enemies and rivals, it strove to render itself worthy of.
the most extended support. Writers of distinguished
talent were engaged to write its leading articles; a
good staff of parliamentary reporters was secured;
foreign correspondents of eminence were engaged.
Day by day the public noted the change, and began
to talk more and more about the new organ. Even
those who had disdained at first to notice it now
found themselves compelled to accord it some little
attention.
Success carried with it of course its usual penalties. Other London penny papers arose directly it
was seen that the first was becoming an established
journal. There was thus the competition of old and
new rivals to stand against. But The Daily Telegraph still kept steadily advancing on its way.
From the first The Times had indirectly shown
itself bitterly hostile to the cheap press. Among the
many country imitations of The Telegraph which
speedily arose, it was natural that some should prove
failures. Whenever one of these unlucky speculations came to an untimely end, ' the Leading Journal'
ostentatiously chronicled the fact, never omitting to
mention that it was a penny paper which had succumbed. The inference to be drawn was of course
that none but fourpenny papers could stand their
ground.
A large portion of the public, however, declined to
accept that verdict, and continued to support the new
organs.
Soon came another era in the history of low-priced
journalism. From the first The Daily Telegraph
and its imitators had contained only four pages, and
it was not thought possible, even with a knowledge
of the American press to guide opinion, that this size
could be enlarged without a corresponding increase in
price; but a London morning newspaper, inventing
a new system by means of which it appeared with
some slight modification under two titles, and at two
different rates, suddenly astonished the metropolis
by giving a double sheet on exactly the same terms
as the single sheet of The Telegraph. The Standard
at one penny contained in fact exactly the same news
as The Morning Herald at fourpence, both being
owned by one proprietor, and both being printed with
the same types. The leading articles and the texture of the paper alone were different.
It was not to be supposed that The Daily Telegraph
should allow itself to be outdone by a younger rival.
Accordingly, although it had no such appliances at
its disposal as those to which we have just referred,
it almost immediately followed the lead of The Standard, and on Monday, March 28, 1858, appeared for
the first time as a journal of the same size as The Daily News, The Post, and the other morning
papers.
By this step many people said it had sealed its
own ruin. There was no chance of its maintaining
existence. Persons who should have known better
were the loudest in prophesying evil. The writer
of this paper was at a public meeting on the evening
of the day when The Daily Telegraph doubled its
size, and was so placed that he could not but over-
bear the conversation of ' the gentlemen of the
press' close at hand. They were nearly unanimous
in adopting this tone:
'
Did you see The Telegraph this morning?' said
one.
'
Yes, indeed,' replied the person addressed,
seeming to indicate by gestures that the sight had
filled him with acute suffering.
'
Did you notice the advertisements?' inquired
another of the party, with a look of deep compassion.
' Shovelled in,' was the pitying rejoinder.
'
I give it three months,' said a fresh speaker.
And more remarks of this kind would doubtless have
been uttered but for the observation of a gentleman
who had hitherto remained silent, and who now
announced that he had the honour of representing
The Daily Telegraph, and that he felt bound to intimate this fact to the speakers before they continued
their conversation.
The Daily Telegraph doubled its size as we have
raid in the spring of 1858, and to, judge by its pre
sent appearance, in the winter of 1860, it has not
had cause to regret the change. We will not enter,
into any dry details or statistics to indicate its existing position; we will merely take the reader with us
to the premises in which the paper is published, and let
him draw his own conclusions from what he sees there.
We are in a clean and cheerful-looking counting-
house in Fleet Street, and stand in the presence of some
five or six clerks busily engaged with their account
books. This is the advertisement office of The Daily
Telegraph, we are told, and if we had not been told
we should have divined the fact from the transactions
taking place at the counter in front of us, and the
clink of precious metal which accompanies them.
We see a calculating gentleman adding up a long
list of figures, and we know that the total represents
the day's receipts in the department we have entered.
Lest we grow splenetic let us depart at once, and
declare that we envy no man his prosperity while we
can do so with a good heart.
We pass by a side door into Peterborough Court,
along which the premises connected with the paper
extend for many yards. We proceed onward and
then re-enter by another door, and find ourselves in a
very different part of the building. On our left is a
porter's lodge, a little like the loge of a Paris concierge, but a good deal more like the stage doorkeeper's abiding-place at a theatre. Unless we are
provided with good credentials it will be in vain for us
to attempt to pass beyond. The Cerberus on duty is not surly, he is merely suspicious. Six feet in his stockings, and with strong muscular development in the
arms and legs, he is evidently not a man to be trifled
with. He is tormented by so many visitors who
want to see the ' editor,' who must see the editor,
who never do see ~the editor, and who yet will not be
persuaded that the editor is invisible, that he looks
askance upon a stranger, and is already preparing to
repeat to us his usual formula, ' you must write what
you have to say, and it will be sent up.' Fortunately
our eye falls at this moment upon one of the principal
proprietors of the journal, by whose courtesy we
have received permission to visit the establishment,
and upon a sign from this gentleman we are permitted
to pass onwards.
We descend a staircase, the walls of which have no
other adornment than is conferred by whitewash
painted upon rough brick, and after a very few steps
find ourselves in a cellar redolent with the damp and
unsatisfactory odour which even the best-ventilated
cellars are only too prone to accumulate within their
cavernous walls. A turning to the right takes us
into an inner cellar stocked with piles upon piles of
paper, extending from floor to ceiling. We are
about to hazard some pleasant remark upon the
large number of reams we see before us, and to express our opinion that they are sufficient for many
months; but we altogether think better of it when
we learn that. we are looking upon little more than a
couple of days' supply.
Of the accuracy of this' information, indeed, we are
soon enabled to form some idea. For in the 'wetting room,' where the paper is being damped, quire after
quire is being passed by hand rapidly in and out of a
cistern of water, and huge as the pile is which has
already accumulated, it is only a small portion, we
are told, of what will be required on the morrow.
And now we are in the printing-room itself, and
stand in presence of the beautiful ' ten-feeder' ma
chine, invented by Colonel Richard M. Hoe, of New
York, and sent from that city to London expressly
for The Daily Telegraph. The description of the
machine, published by the journal, is so complete
that we cannot do better perhaps than introduce it
here.
'It is, as its name (The Ten Cylinder Type Revolving Machine) indicates, on the rotary principle;
that is, the form of type is placed on the surface of a
horizontal revolving cylinder of about four feet and a
half in diameter. The form occupies a segment of
only about one-fourth of the surface of the cylinder,
and the remainder is used as an ink-distributing
surface. Mound this main cylinder, and parallel
with it, are placed ten smaller impression cylinders.
The large cylinder being put in motion, the form of
types thereon is carried successively to all of the impression cylinders, at each of which a sheet is
introduced and receives the impression of the type as
the form passes. Thus as many sheets are printed
at each revolution of the main cylinder as there are impression cylinders around it. One person is
required at each impression cylinder to supply the
sheets of paper, which are taken at the proper
moment by fingers or grippers, and after being
printed are conveyed out by tapes, and laid in heaps
by means of self-acting flyers, thereby dispensing
with the hands required in ordinary machines to
receive and pile the sheets. The grippers hold the
sheet securely, so that the thinnest newspapers may
be printed without waste. The ink is contained in a
fountain placed beneath the main cylinder, and is
conveyed by means of distributing rollers to the distributing surface on the main cylinder. This surface
being lower, or less in diameter, than the form of
types, passes by the impression cylinder without
touching. For each impression cylinder there are
two inking rollers, which receive their supply of ink
from the distributing surface of the main cylinder,
and ink the form as it passes under them, after
which they again advance to the distributing surface. Each page of the paper is locked up on a
detached segment of the large cylinder, which constitutes its bed and chase. The column-rules run
parallel with the shaft of the cylinder, and are consequently straight, while the head, advertising, and
dash rules, are in the form of segments of a circle.
The column-rules are in the form of a wedge, with
the thin part directed towards the axis of the
cylinder, so as to bind the type securely. These
wedge-shaped column-rules are held down to the bed
by tongues, projecting at intervals along their length,
and which slide in rebatted grooves cut crosswise in
the face of the bed. The spaces in the grooves
between the column-rules are accurately fitted with sliding blocks of metal, even with the surface of the
bed, the ends of which blocks are cut away underneath to receive a projection on the side of the tongues
of the column-rules. The form of type is locked
in the bed by means of screws at the foot and sides,
by which the type is held as securely as in the
ordinary manner upon a flat bed, if not even more so.
The speed of these machines is limited only by the
ability of the ~feeders to supply the sheets. From
twenty to twenty-five thousand impressions an hour
can be worked by the ten-feeder machine.
Colonel Richard M. Hoe's invention was the first
successful attempt to print, on the rotary principle,
with ordinary types made up on a cylindrical form.
This system combines the greatest speed in printing,
durability of machinery, and economy of labour.
The Daily Telegraph machine, including flyers,
is thirty-five feet long, twelve feet wide, and
eighteen feet high; it weighs upwards of thirty tons;
and was brought to this country in forty-seven cases.
There is much in the above account which will
not be understood, perhaps, by untechnical readers,
but one passage every intelligence will appreciate.
The machine prints from twenty to twenty-five
thousand copies an hour! We see, now that it is
in motion, why it is called a ' ten-feeder' machine.
Ten separate sheets of blank paper are received by it
simultaneously every moment, and simultaneously
do they immediately reappear printed on one side.
And to think that it is a penny which feeds those
ten gaping mouths, and which supplies this voracious monster with its daily banquets of paper!
The thing appears incredible, and it does not seem
less so when we learn that this one machine cost,
with its appliances, about 8000l.
We throw a hasty glance at the twenty-five horse power steam-engines in an adjoining room, by which
this wondrous machine is worked, and then having
gazed again at the revolving wheels, and hurrying
straps, and oscillating cranks, and falling sheets,
until our eyes begin to swim, we prepare to ascend
into another part of the building; for the noise
made by this giant labourer is none 0f the lightest,
and is apt to carry suggestions of perpetual deafness
even to the dullest ears.
We pass upwards to the compositors' rooms,
where some eighty or ninety men are busily at work '
setting up' the morrow's news. For while one
portion of the paper is actually being printed, the other
is not even yet in type. A good room is the compositors' room; lofty, spacious, and well ventilated;
and the men who are at work evidently are skilled
hands. The reader,' who sits alone at his desk,
will, no doubt, have plenty of errors to correct in
the proofs' handed over to him during the evening; but if every line ,were a blunder, need we feel
any surprise when we see the hideous and unintelligible manuscripts which are passing under his hands
for fragmentary distribution on all sides?
Without prying into the literary sanctum of the
collaborateurs, or of that awful personage the editor-
in-chief, we enter one of the editorial rooms, and note
what is passing. Three or four gentlemen are seated
at a large table, and before them is a mass of manuscripts and of newspapers. They attack the former
with eyes, and the latter with pen. The execution
done is rapid and satisfactory. In obedience to the
summons of an ever-ringing bell, a printer's boy
appears, and supplies upon supplies of matter are sent
by this messenger to the compositors. And yet every
moment fresh supplies arrive. Here comes a messenger from Reuter's office, fresh continental telegrams in his hand. Anon there appears a porter
from the railway with a country parcel. He is succeeded by the office messenger, with reports from
the House. Then a small lad brings some flimsy,'
containing an account of a conflagration which has
just taken place at Limehouse. In a minute a gentleman drops in with a musical criticism he has been
writing in another room. The dramatic critic has
also been doing duty, and he too makes his appearance with more copy.' That is the unceasing
meaning of all these arrivals. They bring more
copy,' more copy.' The sub-editor rises from his
chair. He has three columns more matter than the
paper will hold, omitting police and law reports, and
the India mail is not yet in. We leave him
finally at 2 A.M., still in the midst of his sub-editorial cares, The London Gazette coming up the stairs as
we descend.
We have described our visit to The Daily Telegraph, and have conveyed some idea we hope of
its importance and position. To those who like more
direct details, we may state that so rapid has been
its growth, that it has accomplished in the face of a
paper duty, and in four years, what The New York
Herald has taken twenty years to effect in a country
where the manufacture of paper is unfettered by excise regulations, and that if it does not enjoy, as its
bills declare, the largest circulation of any daily
paper in the world,' it commands the largest circulation of any daily paper in Europe. Its diurnal issue
is now, in fact, from 60,000 to 70,000-some thousands more than that of The Times-and is still
increasing. Its advertisements, too, augment in
number day by day, and are in themselves the most
satisfactory proof of its wide-spread influence. A
more striking illustration of the wonderful development of the cheap press it would be impossible to
adduce.
The Busy Hives Around Us, 1861